H/Advisors Cicero was tasked with creating an integrated communications strategy to build Coverys Managing Agency’s brand from scratch in the London Lloyds’s specialty market.
Strategy and execution
H/Advisors Cicero developed core internal and external strategic messaging for the new proposition. We helped raise Coverys’ profile by establishing a range of thought leadership opinion pieces to place in target media, focusing on ongoing industry disruption, exploring themes such as medical InsurTech and expansion within the syndicate markets.
H/Advisors Cicero also conducted extensive media training with key spokespeople to build confidence and develop messages amongst other market and industry leaders, and conducted crisis communications preparation with its C-suite.
We generated extensive media coverage in national and insurance trade press, resulting in a noticeable uptick in brand profile among journalists that saw Coverys punching above its weight in trade media.
Coverys has since won numerous insurance industry awards, emphasising its strengths and expertise.
Working at H/Advisors Cicero
Market Research & Brand Audit
Sustainability & ESG
Thought Leadership & Integrated Campaigns
Crisis and Issues-Based Communication
Graphic Design & Content Creation
Select Committee & Media Training
Social Media Strategy & Advertising
Financial PR & Investor Relations
Video Production & Animation