Coverys – Launching a new Lloyd’s syndicate


H/Advisors Cicero was tasked with creating an integrated communications strategy to build Coverys Managing Agency’s brand from scratch in the London Lloyds’s specialty market.

Strategy and execution

H/Advisors Cicero developed core internal and external strategic messaging for the new proposition. We helped raise Coverys’ profile by establishing a range of thought leadership opinion pieces to place in target media, focusing on ongoing industry disruption, exploring themes such as medical InsurTech and expansion within the syndicate markets.

H/Advisors Cicero also conducted extensive media training with key spokespeople to build confidence and develop messages amongst other market and industry leaders, and conducted crisis communications preparation with its C-suite.


We generated extensive media coverage in national and insurance trade press, resulting in a noticeable uptick in brand profile among journalists that saw Coverys punching above its weight in trade media.

Coverys has since won numerous insurance industry awards, emphasising its strengths and expertise.