Cicero/amo has been appointed by the UK arm of the defence and security technology giant Saab AB to deliver a wide-ranging integrated mandate including senior counsel, public affairs and strategic communications. Cicero/amo’s Havas counterpart, Maitland/amo, will also be supporting Saab by providing the strategic communications element of the brief.
Founded in 1937 Saab is best known for its Gripen fighter jet, alongside its range of products and services for air, land and sea, in addition to civil aerospace and security solutions. Saab is a longstanding partner with UK defence and security, empowering personnel, sharing technology and helping to keep Britain safe. Saab’s UK supply chain is made up of nearly 1,000 of the best companies in the industry, across the length and breadth of the country – from prime contractors to SMEs.
The account will be led by Cicero/amo MD, John Rowland, reporting to Saab Vice President and Head of UK Corporate Affairs, Nicolas Clark.
Commenting, John Rowland, Managing Director, Cicero/amo, said: “Saab is an iconic name, known for its disruptive designs and cutting-edge technologies with both civil and defence applications. We are delighted they have chosen us to help communicate their ongoing investment in and partnership with the UK. This is a landmark win for Cicero alongside our Havas colleagues at Maitland, demonstrating our combined strength and depth across communications disciplines and industry sectors.”
Nicolas Clark, Vice President and Head of UK Corporate Affairs, said: “The UK is a key market for Saab, and our advanced technology and security solutions have helped keep the country and society safe for over 40 years. Cicero has been tasked by Saab UK to help build its profile as a long-standing partner to UK defence and civilian authorities in the context of the Integrated Security and Defence Review and the Defence Industrial Strategy. We were impressed by their energy and enthusiasm for the brief and look forward to working with them to reach our strategic audiences.”
