Brief

With an established profile in industry media, H/Advisors Cicero was tasked with creating an integrated communications strategy that would elevate RMS’s profile in the national Canadian, US and UK media.

Strategy and execution

H/Advisors Cicero created a data-driven communications strategy to establish and promote the RMS brand as an industry thought leader on key issues shaping the future of the insurance market.

Through established contacts with leading broadcast and international journalists, we developed a media plan and led on campaign execution. This included drafting opinion pieces, press releases and undertaking media sell-in, drafting and distributing reactive comments to wider industry news, and securing a range of thought leadership opinion pieces in target media.

Result

Focusing on the impact of climate change and risk, we explored themes including the changing nature of natural catastrophes and the protection gap.

We helped generate extensive media coverage in national, broadcast and trade press, successfully deepening client and prospective client engagement via media exposure and interviews.