CMS were looking to create content that influenced the UK debate around the issue of long-term care affordability and supported how the business engaged with industry on how it engages with and supports its customers throughout their financial lives.
Strategy and execution
We conducted a nationally representative survey of 2,000 UK adults, with a distinct question set for each of the following groups: current retirees, those aged 38+ and not currently retired and Millennials / Generation Z (aged 18-37).
We also conducted an online survey of 200 senior and middle managers working within the UK financial services industry, and ran a series of 12 in-depth interviews with a range of financial services senior leaders which were used as case study material throughout the report.
Working at H/Advisors Cicero
Market Research & Brand Audit
Sustainability & ESG
Thought Leadership & Integrated Campaigns
Crisis and Issues-Based Communication
Graphic Design & Content Creation
Select Committee & Media Training
Social Media Strategy & Advertising
Financial PR & Investor Relations
Video Production & Animation