Brief

H/Advisors Cicero was enlisted to create a thought leadership campaign to support Parker Fitzgerald’s business development activities and to help build its brand as part of the firm’s ambitious growth strategy.

Strategy and execution

We developed a series of thought leadership reports in order to raise the profile of the business.

These reports were developed as part of an integrated approach, combining H/Advisors Cicero’s expertise in market research (in order to survey the public to find interesting and unique insights), digital (to design eye-catching and professional reports) and PR (to publicise our findings and maximise the client’s exposure).

Our team developed a media strategy, including drafting opinion pieces, distributing press releases and undertaking media sell-in. We also undertook co-branded thought leadership with strategic partners.

Result

We have achieved extensive media coverage for the client, including in the Financial Times (FT), The Times, The Daily Telegraph, The Wall Street Journal, The Evening Standard, CityAM and The Banker.

Our findings have also been used to host client events, including roundtable breakfast sessions and drinks receptions, where we have secured high-profile speakers including journalists and politicians.