KPMG – Senior Partner Social Media Activity Analysis


KPMG commissioned H/Advisors Cicero to undertake an analysis of its senior partners’ social media activity. The aim of this analysis was to outline:

  • Which posts are driving the highest/lowest levels of engagement?
  • Who is engaging? (specifically, KPMG staff vs outside world)
  • How do their posts compare with their competitors both by engagement volume and type of post?

Strategy and execution

H/Advisors Cicero conducted an analysis looking at activity from the past six months, comprising:

  • Comprehensive analysis of the ‘Big Four’ and the selected senior partners’ Twitter accounts;
  • Analysis of output and engagement, including total levels, averages engagement and key trends;
  • Key activity and trends such as posts or events that achieved high engagement, frequency of output, and the topics posted about; and
  • Key internal and external stakeholders who are engaging with tweets.


H/Advisors Cicero analysed the accounts over a period of two weeks and delivered the findings, which were then used to inform KPMG’s communication strategy and to train partners in social media best practice.

Get in touch

Megan Harley

Digital Creative Director