Brief

H/Advisors Cicero supported Bombardier with corporate communications, monitoring and intelligence and government affairs. Our brief included highlighting Bombardier’s innovative technology and position as a leading player in electric and battery powered trains. 

Strategy and execution

H/Advisors Cicero provided detailed daily monitoring to Bombardier on political and competitor developments as well as a biweekly monitoring and intelligence report. We also created a political engagement campaign which was effectively executed. Our corporate communications programme included tier-1 media interviews about electric and battery powered trains and on how important it is for governments to convert to this form of transport to meet EU carbon emission targets.

Result

Our government affairs support resulted in meetings with business ministers and ministers responsible for transport and climate. H/Advisors Cicero also organised and chaired a climate change and transportation stakeholder event on behalf of Bombardier in Q4 2020. The event was attended by politicians, representatives of transport bodies and industry stakeholders.