BlackRock – Investor Pulse Global Survey


We were tasked with developing the firm’s profile globally across retail investor markets, both with end investors and intermediaries, via thought leadership-led marketing and PR campaigns.

Strategy and execution

H/Advisors Cicero conducted surveys in 20 countries via an online survey containing up to 32,000 end investors and 1,000 investment intermediaries to provide a holistic market perspective on the issues shaping investment decision-making.

We worked closely with key international media outlets, including CBS News, to create exclusive content for media launch activities.


H/Advisors Cicero produced the following materials for BlackRock:

  • Over 50 marketing reports to be used by the country marketing teams.
  • Thematic reports exploring the views of specific groups of investors, for example, the LGBT community. We also produced a report on investors across four Latin American markets.
  • Extensive collateral for use in direct and intermediary channels including presentations for key institutional BlackRock clients (e.g. large banks and insurers).

Get in touch

Mark Twigg

Executive Director


Andy Roberts

Head of Research