To help business leaders and policymakers understand how European households have changed their saving behaviour throughout the pandemic, Cicero/amo has conducted research on those living in Europe’s ‘big four’ economies, based on responses from 4,006 people living in the UK, France, Germany and Italy.
This latest research gives light to what the legacy of the pandemic may mean for the future of spending and saving among households. A third of households in the UK and Italy either saved for the first time or are now saving more as result of the pandemic.
Many aspects of everyday life have been changed by the pandemic, and while some changes will be temporary, others may become permanent. Across Europe, a sizeable minority expect newfound saving behaviours to remain beyond the pandemic. This raises the questions:
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