ThinCats is an alternative finance lender providing business loans to SMEs through investments from institutional and retail investors. H/Advisors Cicero was appointed to tell the story of how several companies have used funding from the ThinCats to significantly grow their businesses, told through a series of short documentaries.
Strategy and execution
To capture the heart of the individual business stories we storyboarded and mapped out the key moments in each business’ journey and interviewed senior representatives to tell their account of the organisation’s success. The videos were then edited into a series of documentary videos demonstrating ThinCats’ funding success and client achievements.
Three of these client documentaries can be watched below:
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