Brief

AXA is one of the largest global insurers, with over 108 million customers around the world. As part of our work together, H/Advisors Cicero identified an opportunity for AXA UK to engage with upcoming UK Government-funded trials of driverless vehicles.

Strategy and execution

H/Advisors Cicero liaised with local authorities and officials at the Department for Transport and the Business Department. This has resulted in AXA becoming involved in the first UK Government-funded trials for driverless vehicles in Bristol and Milton Keynes and the business was subsequently involved in five trials across the country.

The H/Advisors Cicero public affairs team has also authored or co-authored three policy reports to date on driverless vehicles as part of AXA’s involvement in the Venturer and Flourish trials.

Result

AXA is recognised by Government and in Parliament as a go-to organisation on driverless cars. This is evidenced by the inclusion of quotes from an AXA director in the Government press release on the publication of the Vehicle Technology and Aviation Act, setting out an insurance framework for driverless cars.

H/Advisors Cicero has also helped AXA UK establish, and is currently the secretariat of, the All-Party Parliamentary Group on Connected and Automated Mobility to continue to raise its profile among Parliamentarians and be at the forefront of policy discussions around driverless cars.