As part of the Climate Action Policy in Ireland, each year the Department for Environment, Climate and Conversation is required to go out and speak with members of the public from all walks of life to understand their views on climate change.
H/Advisors Cicero were appointed to support in the end-to-end delivery of the project across a nine month period. Ultimately, the Climate Conversations are designed to act as a feedback loop between the public and the Government to inform better, targeted policy that will drive climate action. Key to our commitment in achieving this was speaking to as many varied voices on climate change from across all populations in Ireland.
Delivering the Climate Conversations is a multifaceted project, which involved designing a research approach that could pull together the multiple strands of both qualitative and quantitative research to produce one summary report with clear policy recommendations. As such, H/Advisors Cicero were responsible for producing a literature review, to summarise the current best practice on driving behaviour change around climate change.
Based on the findings of the literature review, we drafted an online public consultation, recruited and moderated 10 focus groups with hard to reach audiences from across Ireland (including farmers, remote island communities and the travelling community) and engaged with all PPN groups from across Ireland. We also conducted a series of in-depth interviews with expert stakeholders to identify areas of best practice and community-based learnings.
The Climate Conversations were an opportunity to show how H/Advisors Cicero can work with public sector clients to deliver national campaigns and research initiatives. The scope of the research encouraged us to engage with members of the public from across Ireland, to make sure all voices and viewpoints were heard and represented. Being able to present the recommendations to the Minister in Ireland to inform strategy is a fantastic way we’ve been able to deliver meaningful change to drive forward the sustainability agenda in IrelandAideen Ginnell, Eu Director
Following four months of active outreach and engagement with members of the public across Ireland, we wrote up the key findings into the 2022 Climate Conversations Report.
In particular, we developed thinking further on the importance of climate literacy as a topic that influences drivers of behaviour change around taking climate action. We also identified where and who the public saw as responsible for delivering on climate action and at what level across individuals, communities and the government.
A summary of the key findings from the Climate Conversations were presented in working groups to over 100 members of the Civil Service, to actively inform the drafting of the Climate Action Plan 2023.
If you wish to discuss any of the issues mentioned in this article, please contact Aideen in H/Advisors Cicero’s Dublin team on email@example.com
Working at H/Advisors Cicero
Market Research & Brand Audit
Sustainability & ESG
Thought Leadership & Integrated Campaigns
Crisis and Issues-Based Communication
Graphic Design & Content Creation
Select Committee & Media Training
Social Media Strategy & Advertising
Financial PR & Investor Relations
Video Production & Animation